REVIEW: The Addicting “PRETEND” by Luke Champion Feat. Elsa
REVIEW
REVIEW
☆ BY DANI WEINSTEIN ☆
“PRETEND” IS THE NEW ANTHEM FOR HEARTBREAK — UK multi-instrumentalist and producer Luke Champion recently released his addictive new track, “PRETEND,” that is bound to catch attention. With over 3 million streams as a songwriter and collaborations with artists like Trevor Nelson and Noizu, Champion is stepping into the spotlight with his own projects. His goal? To highlight the lyricism embedded in his masterful production. In “PRETEND,” Champion ventures outside his comfort zone, blending genres and exploring themes of new beginnings and personal growth.
Imagine this: you're dancing with your friends in a club as a song fades out. The lights flash around you, a synth builds, and drums kick in. Intrigued, you pull out your phone to Shazam the masterpiece you're hearing. The result? “PRETEND.” This track is impeccably crafted, with vocals that seamlessly tie everything together. One listen and you'll find yourself adding it to your playlist and hitting repeat. Its pace strikes the perfect balance between calm and upbeat, complementing the poignant lyricism.
The lyrics capture the emotional turbulence of heartbreak, unfulfilled love, and the struggle to let go. “PRETEND” reflects on a relationship that once felt promising but leaves the narrator lost, confused, and yearning for clarity. Its repeated exploration of falling into old patterns despite the pain adds depth, making it relatable for anyone who has tried to move on from lingering love.
Themes like “wishful thinking,” “falling to escape,” and “praying for the story to change” emphasize the internal battle between holding on and letting go. Vulnerable lines like "Young and numb and still in love, so tell me what’s the use" create a universal resonance, blending regret with faint hope.
If you enjoy a fusion of alt-pop, soul, R&B, and hip-hop, “PRETEND” is a must-listen. You won’t be disappointed!
