Q&A: Ricky Montgomery "Mr. Loverman" Music Video

MusicQ&A

Nov 5

Photos by Angela Ricciardi & Robert Nachman — *Photos by* *Angela Ricciardi* & *Robert Nachman*

HIGHLIGHTING A MORE VULNERABLE AND EARNEST SIDE OF HIS MUSIC - Ricky Montgomery brings a new light and story to his track “Mr. Loverman” with his latest music video. Though released in 2016 as part of his Montgomery Ricky album, “Mr. Loverman” has found a new wave of success thanks to TikTok. With a desire to showcase the melancholy tune through a new perspective, the “Mr. Loverman” video follows Ricky and the story of his love interest, a blue creature. Director Angela Ricciardi explains, “I wanted to find a way to depict “Mr. Loverman”, a somewhat somber song, as a melodramatic comedy for the video. Given that Ricky’s song has gone viral on internet communities like TikTok (specifically gay tiktok), I felt that it was important to incorporate certain humorous tropes that Ricky’s fans would find comfort in/relate to - one of them being that the “love interest” in the video is a genderless blue creature. I hope that whoever is watching the music video could imagine their own love interest in the place of that character, regardless of their gender expression/identity.”

Featured in one of our first magazines and a long time friend of Luna, Montgomery continues to find a balance between moving his music forward while always ensuring the personable aspect his fans adore remains. Through his band The Honeysticks and his solo music, Montgomery explores an array of soundscapes from the somber indie flow we hear in “Mr. Loverman” to a more vibrant and electronic sound explore through The Honeystick’s most recent release, “Cars”. Follow his journey with his blue creative in the “Mr. Loverman” music video and read below to learn more about the message behind the track and the making of the video.

LUNA: Congrats on the release of the “Mr. Loverman” music video! How does it feel to be putting music/a video out during all of this weirdness?

MONTGOMERY: It feels surreal for sure, but I’m just happy to be able to put something out right now. I haven’t been able to get excited about much of anything this year and this is a very welcome change of pace for a very long year

 LUNA: The track itself touches on some personal and more vulnerable topics regarding your dad’s alcoholism and closeted bisexuality, and I really applaud your willingness to touch on such a personal story. What lead you to opening up like this?

MONTGOMERY: Lots of people ask this question, but it didn’t take a lot. All of my songs are about topics just like this. I don’t like writing if I don’t feel like I have anything interesting to talk about. I got into music to vent, not to flex

 LUNA: Which lyric are you most proud of from this song?

MONTGOMERY: I am forever proud of myself for sneaking in the word “linoleum” into this song. I’m happy it blew up for this detail alone

 LUNA: The “Mr. Loverman” music video really does highlight the somber tone of the track. Can you share a bit about the making of this video?

MONTGOMERY: Angela Ricciardi (our creative director) pretty much brought the concept to us fully formed, and I loved it right away. We wanted to keep it genderless, and not feel too serious while not ignoring the inherent seriousness of the source material. It’s based on true events. And life is funny and sad at the same time. I shared a bit more about the details of the song with Angela, and she was a deeply respectful and exciting creative partner throughout the project. Couldn’t be happier with how everything went.

 LUNA: Why is it important for you to tap into the visual side of your music? What role do you like to play with that side of your work?

MONTGOMERY: I think I’m undiagnosed ADHD, so that’s my best guess. But I’ve always loved visual art. One of my best friends growing up was Wayne White’s son (a famous set designer and artist). Their house was a beautiful place full of imagination and confident art. Those are some of my earliest memories, roaming around that house in awe of everything. I’m always chasing that feeling.

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