Q&A: SOFY on the Discovery of Authentic Connectivity in Her Latest Single “Big Talk”

Q&AMusic

Sep 15

☆ BY Molly Rose Sharples ☆

CHALLENGING THE SUPERFICIALITY OF THE MODERN-DAY DATING SCENE — singer-songwriter SOFY’s latest single, “Big Talk,” is an ode to authenticity in the search for connectivity within our contemporary age. Within her latest hit, she reflects upon the momentary exchanges we have within our society and the microdoses of validity that social media fuels within our day-to-day lives. In this sense, SOFY voices the concerns of a generation shaped by social media, in which while we so desperately search for individuality within ourselves and the people around us, we so often fall short of finding these genuine connections we so intimately desire.

Visually inspired by a ’90s hip-hop aesthetic, SOFY uses bold colors associated with an old-school style, latently reminding us of simpler times, encouraging us to utilize our social media presence to dig deep into going beyond the superficiality embodied within the interactions we sometimes have, and encouraging the “big talk” that allows us to find deep and meaningful connections in our lives.

Talking about her latest project in the works, SOFY showcases hints of upbeat guitar bangers and “Britpop-inspired choruses” to showcase the eclectic feel of her artistry and authenticity alike.

Read below to learn more about the creative process behind “Big Talk” and SOFY’s upcoming project for the year ahead.

LUNA: Hey SOFY! Huge congrats on the release of your latest single, “Big Talk.” What was the process behind coming up with the song, and were there any specific moments or emotions that encouraged the initial stages of the creative process behind it?

SOFY: Hello! Thank you!! I wrote “Big Talk” last year when I was in the wilderness of the London dating app scene, having essentially the same surface-level chat over and over again on Hinge and finding the whole thing soooo boring. I always really liked the idea of opening a song with making a conversation out of lyrics, so the whole “Heyyy, how’s your day?” concept kind of stemmed from there.

LUNA: “Big Talk” seems to address someone in particular, but is the message of opening up and finding greater connections also prevalent to us as listeners in a more general sense?

SOFY: Yeah, definitely — I think it’s so easy to have so many fleeting interactions with people in this day and age, especially on social media, and they kind of make you feel like shit. It’s definitely something I really struggle with sometimes, feeling like I have to keep up with a million people on Instagram but not actually having any sort of real connection with any of them. I think we could probably all do with some more “big talk” in our lives.

LUNA: Regarding the whole theme of “forming connections” in the age of social media, how do you see this evolving in the future? Are you hopeful that we might be able to find these deeper connections despite the evolution of technology and the digital world?

SOFY: Yeah, I think so… I mean, you only have to watch one episode of 90 Day Fiancé to know that it definitely is possible to build deep connections with people online if you stumble across the right person, it just takes a bit of digging (not the healthiest or coolest of references I know lol). I actually think social media can be such a great place to meet people if you use it in the right way, especially if you have shared interests and stuff — I found most of my band through Instagram and ended up meeting my boyfriend on Hinge (hilarious, I know), so it’s not all bad!

LUNA: In terms of the visual side of the song, what inspired the old-school aesthetic of the music video? Can you expand on the creative process behind the visual side in particular?

SOFY: When we were coming up with the concept for the video, me and Voz (@vzavz) decided pretty early on that we wanted to build a set ourselves from scratch so we could really get creative with colors and aesthetic and perspectives and stuff. We found out we both had a shared love for classic ’90s hip-hop videos, like Busta Rhymes’ video for “Gimme Some More,” where we took a lot of inspo from for shots and colors. I fucking love that video, it’s nuts. I also got obsessed with watching old hotline commercials from the ’90s, which is what inspired the hanging phone scene at the end of the video, if anyone remembers or knows about the old Party Line commercials (laughs).

LUNA: “Big Talk” also seems to embody a chill, sort of lo-fi vibe. How does this style sonically compare to your music previously, and how does it compare to other upcoming songs you are yet to release?

SOFY: “Big Talk” is pretty laid-back but still feels energetic with the big stabs going into the chorus, which I love. It’s full of loads of random samples and has the same old-school hip-hop–inspired drums as my previous releases, with the signature SOFY tongue-in-cheek lyrics. My upcoming project is pretty eclectic — I didn’t want it to conform to a particular genre; it’s got some more upbeat guitar bangers, some Britpop-inspired choruses, and even a sadboi cinematic anthem to make you cry. You’re not ready!

LUNA: Were there any particular stand out moments for you when creating the song or even the visual element of “Big Talk”?

SOFY: Writing “Big Talk” with my mates Ed and Scott was so much fun — it kind of wrote itself, which is always a good sign for me, when a song just flows naturally and easily. I remember us getting the chorus melody straight away and we were all gassed singing it over and over again for, like, 10 minutes. And working with Voz on the visuals was wicked — he got the vibe straight away and really brought the song and the SOFY’s world to life.

LUNA: Are there any other upcoming plans you would like to talk about?

SOFY: Well, my headline show at Omeara in November just sold out, so I guess I don’t need to plug that anymore (laughs). But yeah, I have some exciting stuff coming up with “Big Talk” so keep an eye on my socials, and lots of other new music coming out in the next couple of months. Watch this space!

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We couldn’t be more stoked to have Suriel Hess as our new headliner for our upcoming LA show 🤩 🫶 Not gonna lie, us & Notorious Noise kinda went OFF with this line up & you’re not gonna wanna miss it - ticket link in bio 🎫